After a year and a half very conditioned by the pandemic of the Covid-19, which affected the ceramic sector with the cancellation of the main fairs, Cersaie 2021 has arrived to return much of the normality. Companies and visitors have met again in Bologna after the 2020 edition could not be held, so this is the perfect occasion to meet again in person.
Under this premise, the return to Cersaie has been more than positive at the Baldocer stand, where an atmosphere of satisfaction was breathed motivated by the constant flow of visitors. Up to 80% of attendance from other pre-pandemic editions, according to the company’s Sales Director, Albert Royo. “We didn’t expect such an audience and we are very happy and surprised by the attendance at the stand,” he says.
Resounding success. This is how the Sales Director describes Baldocer’s experience on his return to Cersaie. The fair in Bologna has been “a good opportunity to meet again and resume contact in person with customers, beyond a screen”.
But the main objective of the event was not only the direct contact with customers, but also to show the brand’s novelties in a spectacular stand of more than 200 m² in a new location: HALL 16, STAND A42-B39. A design space with more than a dozen environments that showed the latest collections of Baldocer.
The first novelties can be observed even before entering the stand. Part of the fachade was covered with METALLIC, a series with an industrial air reminiscent of the effect of the passage of time on construction metals. If these pieces show the Wild color, with a mixture of rust with green tones, in one of the interior environments is presented METALLIC Urban, which introduces an interesting and captivating blue in its design. The collection is available in formats 260×120 cm, 120×120 cm and 60×120 cm.
The exterior cladding of the stand also featured WACOM Moss, an exceptional green marble with clear veins that completes with this new version an existing collection. The series is available in formats 260×120 cm, 120×120 cm, 60×120 cm and 60×60 cm.
Once inside the stand, BELLAGIO appeared to fill with luminosity the flooring and cladding of the first environment, a joyful space and full of nuances thanks to its white background and sculptural veins in gold and grey. Its two finishes (polished and natural) and porcelain formats 260×120 cm, 120×120 cm and 60×120 cm give it a great presence to decorate with taste and elegance. The series is completed with white body covering in 40×120 cm and 25×25 cm.
One of the most decorative novelties of Baldocer in this edition of Cersaie was BLOSSOM, a collection with an extraordinary design with print inspired by nature in large format (260×120 cm). Next to it appeared another of the latest novelties to create a unique contrast: ASPHALT, Baldocer’s most complete proposal in this edition of Cersaie. A casual and versatile concept with an interesting touch of modernity with its Off White, Fumé, Mud and Grit colours and a multitude of decorative alternatives. This, together with its huge variety of formats (260×120 cm, 120×120 cm, 80×80 cm, 40×120 cm and 30×90 cm) and its versions in non-slip thickening (60×90 cm and 60×60 cm) make it a very versatile series, valid both for projects of the contract channel and for private use.
In another ambient made its presentation MANAOS, a green marble with a design full of strength and intensity that has white veins and rust color that give a unique personality. The collection is available in formats 260×120 cm, 60×120 cm and 120×120 cm.
Baldocer’s stand closed with two of its latest developments. One was BAIKAL, a sophisticated calacatta marble with a white background and intense veins in the Blue version. This new series with polished finish also has a Teal color in turquoise sparkles and formats 260×120 cm, 120×120 cm and 60×120 cm.
Baikal was a blank space for GEMSTONE to put the color note with its unique identity, based on the glassy sparkles of the precious stones. It appeared with a panel made with pieces of 15×15 cm in its Sapphire color and with the presence of GEMSTONE Pyrite in pieces of 7.5×30 cm. The collection, belonging to the B|Small range, has a dozen colors and many possibilities of placement.
In Cersaie, Baldocer presents its B|&out range. Porcelain with 20 mm thickness that is perfect for outdoor use thanks to its exceptional technical characteristics. Its resistance to impacts and temperature changes, its durability and its non-slip finish make it the perfect solution for gardens and terraces, industrial areas and water environments such as swimming pools and beach areas. The collections in the B|&out range are inspired by natural elements to fit into any space. Baldocer continues to expand the product typology to meet all the most demanding needs on the market. These thickened pieces are present in ASPHALT, HABITAT, ZANDER and ZERMATT. With these collections, B|&out makes any project a reality.